Besides my passion for design, I also enjoy gym & dance and make videos about them.
Expanded rapidly during COVID by refining value propositions with a new homepage, driving 19.4% GM growth.
WebSports Scale Conversion
Increased user engagement 5x with a recipe rating experience, driving 150% post-launch growth.
App Meal kit 0-1 Engagement
Set up the industry's baseline for accessibility in both online experience and offline assortments.
Design systemFashion B2C A11y
Guided the brand new EF Ed-Tech experience for teachers through solid user interviews and research.
Design strategyEd-tech B2B Pitch
Interactive data visualization across cities, helping digital nomads choose home base.
javascript Interaction Data visualisation
Coming soon - To design a seamless, secure, and user-friendly wallet connection flow for Kraken.
Web3 DeFi Integration
"I had the opportunity to work with Jinyu at EF. Jinyu has a great energy and she is not afraid to challenge ways of working, always eager to understand and improve. Further on, Jinyu has a great passion for working with user-centric design and research, which is very inspiring for everyone around her."
Monika Hanson, VP of Product - EF
"From all the experience working with Jinyu during this challenging period of time, I can honestly and confidently say that she is a passionate and enthusiastic person and professional. She is always looking for ways to apply best practices, find optimal design solutions, explore and review them, actively involving teammates into the exciting process."
Dmitry Lebedev, Engineer Manager - Urban Sports Club