Besides my passion for design, I also enjoy gym & dance and make videos about them.
Increased user engagement 5x with a recipe rating experience, driving 150% post-launch growth.
App Meal kit Engagement
Expanded rapidly during COVID by refining value propositions with a new homepage, driving 19.4% GM growth.
Web Sports Scale
Set up the industry's baseline for accessibility in both online experience and offline assortments.
Design system Fashion A11y
Guided the brand new EF Ed-Tech experience for teachers through solid user interviews and research.
Design strategy Ed-tech B2B
Coming soon!
Design system White lable
Coming soon!
AI Vibe coding Conference
"I had the opportunity to work with Jinyu at EF. Jinyu has a great energy and she is not afraid to challenge ways of working, always eager to understand and improve. Further on, Jinyu has a great passion for working with user-centric design and research, which is very inspiring for everyone around her."
Monika Hanson, VP of Product - EF
"From all the experience working with Jinyu during this challenging period of time, I can honestly and confidently say that she is a passionate and enthusiastic person and professional. She is always looking for ways to apply best practices, find optimal design solutions, explore and review them, actively involving teammates into the exciting process."
Dmitry Lebedev, Engineer Manager - Urban Sports Club